2021.08.27 / About

Core Values

Core Values

Since the company’s inception, “always in a reasonable state” has been the important principle I have adhered to this day in order to avoid a sense of regret for judgments made in an irrational state. So what is meant by “reasonable state”?

Max Weber classifies social action types into four major types.
Type 1: Rational-Purposeful Action

Rational-purposeful action refers to behaving rationally in order to achieve a particular end. Both ends and means are weighed rationally by the persons who behave rationally purposefully. In fact, the practice of this type of behavior often has a clear causal relationship.

Type 2: Value-Rational Action

Value-rational action refers to rational behavior in relation to a particular value. The action is based on the value the individual holds, such as ethical, aesthetic, religious, or other behavior. In other words, the individual focuses on whether the action itself can prove its value, rather than the outcome of the action.

Type 3: Traditional Action

Traditional action refers to actions performed in the past. Such behaviors are usually based on following old rules, habits, or traditions and are not rational behaviors. Most of the behaviors we are accustomed to fall into this category.

Type 4: Affective Action

An affective action refers to an action prompted by emotion. It is based on a spontaneous emotional reaction to the situation.

Based on the types of actions, the first two actions are “rational actions” while the last two are “irrational actions”. The exclusion of irrational actions can also be considered as a type of rational action.

About Irrational Action

In traditional actions, you often hear someone say “because the previous colleague did it that way” or “we have always done it that way.” These are examples of irrational actions.

We are an internet-based business in the SME category. Cloud service is changing rapidly in today’s world. We will soon be eliminated in this industry if we keep the traditional approach. Therefore, we should do our best to abolish such behavior if it occurs in our company. “I used to work at XXX ” is definitely the most dangerous phrase in business.

Most of the time, affective actions happen because of “he used to help me”, “we have known each other for a long time”, or “I do not want to do this anymore”. Basically, the interpersonal relationships and emotions of each employee are quite different. Therefore, it is absolutely not acceptable for employees (including the boss) to make decisions based on emotional factors.

There is, however, one exception. In deciding whether to hire a new employee, the interviewer, who must work closely with the interviewee, is allowed to say that he “does not really like him” or “cannot get along with him” because of personal preferences. If this is the case, we will not hire the interviewee. On the contrary, there are cases where applicants are hired based on the interviewer’s comment that “we like this candidate.”

About Rational Action

Rational-purposeful action refers to behaving reasonably in order to achieve a particular goal. Sometimes individuals who choose to achieve their ends by extreme means can also be considered to be acting rationally-purposefully, but this depends on the individual case.

Value-rational action refers to reasonable behavior with respect to a particular value. For example, a soldier who sacrifices his life for his country.

Consistent with the above, our company will not particularly favor either reasonable purpose or reasonable value, as we will not seek expansion, go public, or have the ambition to change the world. However, we will maintain a balance between the two reasonable measures so that our business improves over time.

That being said, our company values the principle of maximizing gross profit, which has a reasonable purpose and value. To learn more, please read the article.