Our Financial Objectives

Our primary financial objective is to conduct all operational activities based on the principle of “Gross Profit Maximisation”.

1. Gross Profit Maximisation

We never treat an IPO (Initial Public Offering) as a business objective, nor do we pursue the expansion of company scale for its own sake. (On the contrary, we believe it is better to remain lean while ensuring Gross Profit is increased as much as possible).
Corporate business objectives can generally be categorised into three types:

1. Companies aiming for “Revenue Maximisation”
2. Companies aiming for “Net Profit Maximisation”
3. Companies aiming for “Gross Profit (Added Value) Maximisation”

The first type often pursues the expansion of revenue scale; however, even with high revenue figures, the business structure may still remain loss-making in the long run.
The second type prioritises the interests of shareholders or management. Consequently, they tend to secure profits by compressing fixed costs, where employee salaries and investment in talent development are often the first to be sacrificed.

When Gross Profit becomes the core of financial objectives, the perspective of management undergoes a fundamental shift. Gross profit is not merely an accounting figure; it is the source of value to be distributed to people. It forms the foundation for paying salaries, investing in education and training, improving the work environment, and driving business growth. By using Gross Profit as the primary axis of management, company growth and the increase of employee annual income can progress simultaneously within a reasonable and sustainable balance.

As of January 2026, the average annual salary of our employees (regardless of whether they are fresh graduates or senior staff) is as follows:
Sales Roles: RM 34,000
Customer Support Roles: RM 32,000
Other Roles: RM 74,000

2. Driving Operations through Data Transparency

We believe that “numbers are the most persuasive language.” Rather than using vague terms like “performing well” or “feeling good,” we prefer to communicate using concrete data (e.g., Number of Deals, Conversion Rates).
By ensuring full transparency of our operational status and financial data (Gross Profit, Fixed Costs, Cash Flow), we are committed to building an environment of information symmetry. We want every employee to master the data and use specific quantitative indicators in their work.

Under this standard, employees gain the following benefits:

1. Understanding Decision Context

By understanding the cost and gross profit structures, you will comprehend the rationale behind every company decision, rather than being just a “tool” for blind execution.

2. Fair and Transparent Evaluations

Results are directly linked to data. Performance reviews are no longer subject to the personal whims of a supervisor but are based on objective facts.

Fundamentally, we use “Gross Profit Maximisation” as our financial objective to set plans and metrics. Simultaneously, we use transparent data to maintain internal alignment, constantly reviewing the gap between our goals and current performance data.

Consequently, we have a clear distinction regarding the right talent: those who are a fit and those who are not (see the chart below).